Eti Lazarian

Eti Lazarian learned leadership skills early in life completing her mandatory service in the Israel Defense Forces where she rose to become a Staff Sergeant in the Givati Brigade, an elite infantry unit. She followed that by completing both her BA (in finance) and her MBA at the University of Derby in the United Kingdom.

Several years later, Eti moved to the United States to become a G.O.D.- General Operations Director for insignia, LLC where she oversees a variety of real estate projects that the firm handles.

As well as being involved in Insignia, Eti, as a family office principle, overseas family investments in other asset categories. One of her interests is the evolution of EV technologies and she directs investments into various projects around that space.

One of her deepest passions in life is philanthropy, a passion she has passed on to her daughters involving them in projects from food distribution during the Covid crises to arranging small suitcases for children in shelters, a passion that continues with new projects each and every day under a simple philosophy of “Be Kind”.