content creators
LTK (formerly LiketoKnow.it and RewardStyle), the influencer shopping app with 40 million monthly users, announced on Thursday the launch of a free direct message tool for creators to instantly share…
YouTube creators can now test multiple video thumbnails
YouTube announced this week the rollout of “Thumbnail Test & Compare,” a new tool for creators to see which thumbnail performs the best. The feature first launched to select creators…
Linktree surpasses 50M users, rolls out its social commerce program to more creators
Link-in-bio startup Linktree has crossed 50 million users and is rolling out the beta of its social commerce program.
Tubi calls on indie filmmakers and their fans to help beef up original content library
Tubi, the ad-supported streaming service owned by Fox, launched a new beta program on Tuesday called “Stubios,” inviting aspiring filmmakers to submit their original content. Notably, applicants will receive feedback…
Online course platform Kajabi allows creators to build their own branded apps
Kajabi, the video and web hosting platform for content creators to sell online courses, announced Thursday the official launch of its no-code branded mobile app offering, letting users host their…
WeTransfer cuts out the middle man and now lets users sell files directly on the platform
The integrated payments on WeTransfer are powered by Stripe and are rolling out to all users globally.
ShopMy lands $18.5M to help influencers earn more money from promoting products
ShopMy, a marketing platform for content creators to connect with brands and monetize their content, announced that it raised $18.5 million. The company will use the money to help scale…
‘Cooking with Lynja’ star and ‘the internet’s grandma’ Lynn Yamada Davis has died
“Cooking with Lynja” star Lynn Yamada Davis, the TikTok creator known as “the internet’s grandma” and beloved for her quirky, educational cooking content, has died. She was 67. Her daughter…
CNDO is a new ‘challenge-based’ social networking app for creators and fans
Tim Schaecker, a TikToker with 8.8 million followers and a member of the German boy band Elevator Boys, officially launched today a new social networking app in an effort to…
Twitch is effectively banning the “topless meta” and other implied nudity streams with another update to its attire policy. Under the new policy, announced on Wednesday, streamers are no longer…
YouTube announced today a new comment moderation setting called “Pause” that lets creators and moderators prevent viewers from adding new comments yet keep existing comments on videos. Instead of turning…
Live commerce startup TalkShopLive launches new app for sellers to broadcast on mobile
Live commerce platform TalkShopLive announced today its new Studio app for creators and brands, bringing an array of management and broadcast tools to mobile, including the ability to virtually collaborate…
A former TikTok employee is building a social app for content creators to network and ‘spill the tea’
Canopy is a new peer-to-peer social networking app for content creators to connect, crowdsource information and, for lack of a better term, “spill the tea.” The company announced today the…
Wattpad ditches ‘Paid Stories’ for a freemium model
After launching its “Paid Stories” program in 2019, the social storytelling platform Wattpad is now replacing it with a new freemium model called “Wattpad Originals” that gives authors the best…
Startup Tezza takes on VSCO with easy-to-use photo and video editing tools
Photo editing tools are becoming essential for content creators who want to establish their brands and stand apart from other creators. Tezza, the photo and video editing app founded by…
To learn more about the state of the creator economy industry and how investors are thinking, we surveyed seven VCs about where the industry is headed.
TikTok seeks aspiring artists to show off their talent in live music competition
TikTok announced Monday that it’s hosting a virtual talent show on TikTok Live to reward aspiring artists, giving them a chance to win up to 500,000 Diamond rewards. The event…
Komi rolls out to the public with new creator tools, including on-page checkout
Komi, a digital storefront for content creators and celebrities, today announced its public launch along with new features, including the ability to sell products across multiple online stores in one…
Previously only available to select content creators, TikTok’s Series feature is now available to users in 94 countries. The feature allows creators to lock a “series” of exclusive content behind…
Thousands of Gen Z creators are using Fanfix to monetize content and interact with fans
More and more Gen Z users are hopping on the content creation train in an effort to earn a living beyond a regular 9-5 gig. According to a 2022 study…
Mavn launches its app to connect influencers with brands and provide paid experiences
Mavn, a new female-founded startup that connects content creators with brands and other businesses, launched its app today, giving users access to a variety of experiences, from PR packages and…
Fantasy sports app Champions Round raises $7M to build new content creator feature
Champions Round, a fantasy league startup that caters to Gen Z sports fans, announced today that it raised $7 million in new Series A funding. The funding round will go…
Komi, a landing page tool for content creators, raises $5M seed round
Komi, a personalized website page builder tool for influencers and celebrities to create and customize a landing page to promote their projects, today closed a $5 million seed round led…
Patreon competitor Fanfix launches ‘SuperLink,’ a link-in-bio platform aimed at Gen Z creators
Fanfix, the Patreon-style platform focused on Gen Z, announced today the launch of SuperLink, a standalone monetization-focused link-in-bio platform that displays a creator’s Fanfix page. Fanfix previously partnered with various…
Robin Games debuts PLAYHOUSE, an interior design game you can both play and shop
Women-led mobile gaming startup Robin Games raised funding around the idea of carving out a new niche in the market of “lifestyle gaming.” The idea, the company explained at the…
Solana co-founder says NFTs have ’50 different use cases’ that can onboard millions this year
New NFT use cases stretch from gaming to music, and Solana co-founder Raj Gokal says he sees enough startup activity focused on those areas to feel optimistic about the digital…
Featured Article
MrBeast explains YouTube’s algorithm
At the first VidCon since 2019, YouTube’s top earner in the U.S., MrBeast, got on stage to talk to YouTube’s director of discovery Todd Beaupré about one of the biggest questions on creators’ minds: How does the recommendation algorithm actually work? “There’s actually a bunch of monkeys in a room,”…
Adobe releases open source toolkit to counter visual misinformation
Adobe has a vision for an internet peppered with photos and videos packaged up with extra data about where they came from. The company’s central aim is to mitigate the…
Web3 startup Calaxy raises $26M to give content creators their own social tokens
The success of websites like Cameo have shown that people want personalized interactions with celebrities and web3 companies are emerging to provide creators with a way to do that while…
Mavrck raises $135M, buys Linkin.bio maker Later in creator and influencer marketing consolidation
Some believe that online marketing and advertising, as we largely think of them today, are dying a slow death and is getting replaced by something else: the rise of the…
