Julie Bornstein
Julie Bornstein initially worked in politics and investment banking before getting recruited by Nordstrom to transform its e-commerce operations. Her experience in retail continued, working at Urban Outfitters and Sephora. In 2015, she joined StitchFix as its COO.
Bornstein founded The Yes, an AI-powered retail platform, which was acquired by Pinterest in 2022. In 2024, she unveiled her next startup: Daydream, an AI-powered search engine for commerce.
Daydream rakes in $50M seed funding to build an AI-powered search engine suited for e-commerce
Online shopping trends are expected to stay strong this year, but e-commerce is more fragmented than ever. With brands selling on so many platforms — from TikTok Shop, to established…
Daily Crunch: Facebook unveils its Shops e-commerce platform
Facebook and Instagram are making a bigger push into e-commerce, MasterClass raises $100 million and Microsoft launches a new project management tool called Lists. Here’s your Daily Crunch for May…
Former Stitch Fix COO Julie Bornstein just took the wraps off her app-only e-commerce startup, The Yes
After teasing the launch of their new startup last year, e-commerce veteran Julie Bornstein and her technical co-founder, Amit Aggarwal, are today launching The Yes, a women’s shopping platform that…
Former Stitch Fix COO Julie Bornstein is rewriting the e-commerce playbook
Backed by Forerunner Ventures, NEA and True Ventures, The Yes is an AI-powered shopping platform.
