Apple’s hardware and software ecosystems have long created opportunities for startup innovation. The iPhone and its App Store, recent regulatory challenges aside, set the pace for the smartphone market in many countries. And TechCrunch is covering Apple’s expansion into new areas, like with the Vision Pro and AR/VR, as well as its anticipated introduction of AI to iOS.

Apple has released Final Cut Pro for iPad 2 and Final Cut Camera, the company announced on Thursday. Both apps were previously announced during the company’s iPad event in May.…

Apple releases Final Cut Pro for iPad 2 and Final Cut Camera

Apple’s changes may affect apps that today have an estimated $393 million in revenue and have been downloaded roughly 58 million times over the past year.

iOS 18 could ‘sherlock’ $400M in app revenue

Welcome to TechCrunch Fintech! This week, we’re looking at layoffs at BaaS startup Unit and car insurance company Loop, as well as Brex’s decision to abandon its co-CEO model, Apple…

Unit and Loop lay off staff and Brex ditches co-CEO model

Apple is continuing its AI push, this time with its education offering. The company announced on Tuesday that it will train all Apple Developer Academy students and mentors on the…

Apple Developer Academy adds AI training for students and alumni

Apple announced at last week’s WWDC 2024 that users would be able to access loans through third-party app Affirm through Apple Pay.

Apple kills Pay Later feature ahead of Affirm integration

Welcome back to TechCrunch’s Week in Review — TechCrunch’s newsletter recapping the week’s biggest news. Want it in your inbox every Saturday? Sign up here. Apple’s Worldwide Developers Conference had…

Apple ushers in a new era with Apple Intelligence

No one knows what AI looks like, or even is supposed to look like. It does everything, but looks like nothing.

Apple joins the race to find an AI icon that makes sense

From a new Nominations dashboard in App Store Connect, developers will be able to create their nominations, either one by one or by uploading a spreadsheet to nominate apps in…

Apple gives developers a way to nominate their apps for editorial consideration on the App Store

The TechCrunch team runs down all of the biggest news from the Apple WWDC 2024 keynote in an easy-to-skim digest.

Here’s everything Apple announced at the WWDC 2024 keynote, including Apple Intelligence, Siri makeover

With the Core Spotlight framework, developers can donate content they want to make searchable via Spotlight.

Apple’s Spotlight Search gets better at natural language queries in iOS 18

Apple announced a number of new features and updates onstage during its keynote address at WWDC 2024, including updates to iOS, iPadOS, macOS, VisionOS and the introduction of Apple Intelligence.…

Here are the best WWDC 2024 features you missed

To give users more control over the contacts an app can and cannot access, the permissions screen has two stages.

iOS 18 cracks down on apps asking for full address book access

A TechCrunch review of LinkedIn data found that Ford has built this team up to around 300 employees over the last year.

Ford’s secretive, low-cost EV team is growing with talent from Rivian, Tesla and Apple

Here’s a list of third-party apps that were Sherlocked by Apple at this year’s WWDC.

The apps that Apple sherlocked at WWDC 2024

The ability to pause your activity rings is a minor feature update for most, but for those of us who obsess about such things to an unhealthy degree, it’s the…

Apple Watch is finally adding a feature I’ve been requesting for years

Featured Article

Why Apple is taking a small-model approach to generative AI

It’s a very Apple approach in the sense that it prioritizes a frictionless user experience above all.

3:51 pm PDT • June 11, 2024
Why Apple is taking a small-model approach to generative AI

Some of the new Apple Intelligence features that Apple debuted at WWDC 2024 don’t even feel like AI, they just feel like smarter tools. 

Apple’s AI, Apple Intelligence, is boring and practical — that’s why it works

These messaging features, announced at WWDC 2024, will have a significant impact on how people communicate every day.

At last, Apple’s Messages app will support RCS and scheduling texts

At WWDC 2024, Apple introduced new options for developers to promote their apps and earn more from them in the App Store.

Apple adds win-back subscription offers and improved search suggestions to the App Store

iOS 18 will be available in the fall as a free software update.

Here are all the devices compatible with iOS 18

Thanks to Apple’s newfound — and heavy — investment in generative AI tech, the company had loads to showcase on the AI front, from an upgraded Siri to AI-generated emoji.

The top AI features Apple announced at WWDC 2024

Elon Musk’s posts seem to misunderstand the relationship Apple announced with OpenAI at WWDC 2024.

Elon Musk threatens to ban Apple devices from his companies over Apple’s ChatGPT integrations

“We’re looking forward to doing integrations with other models, including Google Gemini, for instance, in the future,” Federighi said during WWDC 2024.

Apple confirms plans to work with Google’s Gemini ‘in the future’

Apple kicked off its weeklong Worldwide Developers Conference (WWDC 2024) event today with the customary keynote at 1 p.m. ET/10 a.m. PT. The presentation focused on the company’s software offerings…

Watch the Apple Intelligence reveal, and the rest of WWDC 2024 right here

Apple’s SDKs (software development kits) have been updated with a variety of new APIs and frameworks.

Apple brings its GenAI ‘Apple Intelligence’ to developers, will let Siri control apps

Older iPhones or iPhone 15 users won’t be able to use these features.

Apple Intelligence features will be available on iPhone 15 Pro and devices with M1 or newer chips

Soon, Siri will be able to tap ChatGPT for “expertise” where it might be helpful, Apple says.

Apple brings ChatGPT to its apps, including Siri

Apple Intelligence will have an understanding of who you’re talking with in a messaging conversation.

Apple debuts AI-generated … Bitmoji

To use InSight, Apple TV+ subscribers can swipe down on their remote to bring up a display with actor names and character information in real time.

Apple TV+ introduces InSight, a new feature similar to Amazon’s X-Ray, at WWDC 2024

Apple gives Siri an AI makeover

11:19 am PDT • June 10, 2024

Siri is now more natural, more relevant and more personal — and it has new look.

Apple gives Siri an AI makeover